Memphis-storied Studio Center Sold

A radio station owner has teamed up with a wireless company to buy Studio Center, a production house that has made more than 300,000 commercials in its 38 years in business.

Radio station owner William Prettyman and Sunshine Wireless have bought Studio Center from founder Warren Miller, according to the company. Financial terms were not disclosed.

Studio Center produces radio and TV commercial audio. It also makes audio for documentaries, CD-ROMS, in-flight entertainment, computer games, museum interactives, Web sites, corporate training programs and in-store announcements for clients in all 50 states and in 23 countries.

Norfolk, Va.-based Studio Center operates 14 studios, with locations in Memphis and Las Vegas. The Memphis studio opened in 2001.

Sunshine Wireless Co., Inc. has owned and operated radio stations in several markets, including Miami and Norfolk. Sunshine currently owns controlling interest of New York City-based Excelsior Radio Networks.

Studio Center's customers include such Memphis-based companies as AutoZone, Baptist Memorial Health Care and Belz Enterprises. AOL, Geico and General Electric are also customers of the company, according to Studio Center.

The largest project in Studio Center history was completed earlier this year with communications giant AOL. More than 80,000 voice files were recorded by Studio Center talent in English, Spanish and French for use by AOL in the U.S., Canada, Mexico, United Kingdom and France, according to the company.

Isaac Hayes records his lines as "Chef" for South Park at Studio Center Memphis. The Rev. Al Green, Morgan Freeman, Joe Theisman, and NBA star Ray Allen have also recorded voiceovers in the Memphis facility, as has Saturday Night Live's Chris Parnell, according to Studio Center.

Memphis Business Journal