IF AN URGENT CARE FALLS IN THE FOREST • [CHALLENGE]
Velocity Urgent Care had 17 locations across Eastern Virginia but many were struggling. Why? Simple lack of awareness. Velocity is a convenience product and very often an in-the-moment decision. But if the people Velocity serves are unaware of their existence and locations, they don’t take advantage, and business suffers.
MAXIMUM OVERDRIVE • [ SOLUTION ]
Studio Center’s job was to drive traffic and drive it we did, with a mix of Google search ads, Google Performance Max, display ads, managed social media, and web. Ads positioned Velocity Urgent as fast, personable, just a few minutes away, and with extended evening and weekend hours.
GET HIGHER, BABY • [RESULTS]
higher click-through rate compared to the industry average; lower cost per click
higher search campaign click through rate than industry average
Increase in request for directions to Velocity locations
PATIENT PRAISE • [TESTIMONIAL]
“I visited here to day. I made my appointment online. No wait like other urgent care centers. The staff was very nice and professional. I finally was seen by Dr. Jenny. She was awesome, kind and patient. She took the time to listen to my concerns. I would definitely recommend this urgent care to anyone.”
