Blue Ridge Energy Case Study

Branding Video, Digital Ads, Monthly Newsletter

Blue Ridge Energy

Blue Ridge Energy is a member-owned electric cooperative that provides power and services to communities across North Carolina's Appalachian region. It serves residential, commercial, and industrial customers with a focus on affordability, energy efficiency, and sustainability. As a cooperative, Blue Ridge Energy prioritizes the needs of its members, offering programs to help reduce energy consumption and promote renewable energy sources, all while remaining committed to supporting local communities.

Impressed by a visit to Studio Center, Blue Ridge Energy entrusted us with a big video to showcase their new building and employees. This initial project quickly expanded into ongoing monthly radio spots, podcast and digital ads, social media, digital marketing, SEO, and graphic design.

Studio Center has been honored to help Blue Ridge Energy with branding and community outreach to make sure people realize all of what their coop power company is doing for them and to remind people that they’re not customers, but members.

The Challenge

Branding
Community Outreach
Ensure that Blue Ridge is seen as not just a power company, but a friendly, reliable, and valuable resource to the community they serve

The Solution

A series of videos and digital ads featuring the 99% reliability of the Blue Ridge Energy Team
On-going series of money saving energy tips, promotion of their podcast, and employee appreciation