- After 38 years and over 300,000 commercials the Norfolk-based Studio
Center changes hands. William “Woody” Prettyman, who has owned and
managed radio stations in several east coast markets, has joined forces
with Sunshine Wireless, Inc. to purchase Studio Center from Warren
Miller. Sunshine Wireless Co., Inc. has owned and operated radio
stations in several markets including WFOG and WPTE in
Norfolk. Currently, Sunshine owns controlling interest of Excelsior
Studio Center, founded 38 years ago by Mr. Miller has grown to the nation’s number one volume production house. Producing over 10,000 commercials annually for clients such as A&E, AOL, BMW, Blockbuster Video, Bud Light, the Cartoon Network, Domino’s, GEICO, GE, HGTV, Hardee’s, Heineken, the History Channel, Lowe’s, McDonald’s, MTV, NASA, NASCAR, PBS, Pepsi, Starbucks, Subway, Victoria’s Secret and The Washington Post.
Studio Center has received over 800 awards over the last four decades, including Local, Regional and National Addys, Tellys, Clios, Silver Microphones and even a Grammy Award.
The largest deal in Studio Center history was completed earlier this year with communications giant AOL. Over 80,000 voice files were recorded by Studio Center talent in English, Spanish and French for use by AOL in the United States, Canada, Mexico, United Kingdom and France.
Studio Center is comprised of 14 studios in three cities, Norfolk, Las Vegas and Memphis. Studio Center produces Radio and TV commercial audio, plus audio for documentaries, CD-ROMS, in-flight entertainment, computer games, toys, web sites, corporate training programs and in-store announcements for clients in all 50 states and 23 countries around the world.