Virginia Beach, Virginia -- William “Woody” Prettyman, CEO of Virginia Beach, VA based Studio Center announced today the acquisition of Tonic Studios, New York City. “This is something that we have been working on for over a year so we are very happy to have it done. Picking up seven rooms in NY along with such a talented staff only makes it easier for our clients to get superior audio and video production,” Prettyman said. Tonic, located in mid-town Manhattan, at 50th East 42nd Street 315 Madison Avenue, www.tonic.tv, excels at long form mixing, feature film scores, promo mixing, advertising and sound design. Having already won numerous Emmy’s, ASCAP and Grand Mercury awards, Tonic brings award winning expertise to the Studio Center family. Tonic works extensively with a diverse group of high profile clients such as 48 hours, Dora the Explorer, All My Children, Mystery Diagnosis, and MTV’s Boiling Point.
Studio Center, founded 41 years ago, is the nation’s top volume commercial production house. With a large and experienced union and exclusive non-union talent roster, Studio Center produces over 10,000 radio and TV commercials annually for clients like A&E, AOL, BMW, NASCAR, Blockbuster Video, Bud Light, Cartoon Network, Domino’s, GEICO, Heineken, The History Channel, Lowe’s, McDonald’s, NASA, Pepsi, Starbucks, Subway, Victoria’s Secret and The Washington Post. Studio Center has received over 5,000 awards over the last four decades, including local, regional and national Addys, Tellys, Clios, Silver Microphones and a Grammy Award for participation in recording George Carlin’s audiobook, “Napalm and Silly Putty.”