Old Dominion University, is Virginia's public doctoral research university with nearly 24,000 students, rigorous academics, an energetic residential community and initiatives that contribute $3.8 billion annually to Virginia's economy.

In 2022 Old Dominion University rebranded its online division to ODU Global with expanded reach and a dedicated faculty and staff.  ODU Global offers flexibility and accommodations to allow students who are busy moms, in the military or working full time to earn Bachelors, Masters or Doctoral degrees as well as multiple certifications.  

Since 2015, Studio Center been produced over 100 videos for Old Dominion University. Video types range from branding and specific degree programs to student profiles and testimonials, events and presentations to donor appreciation videos and more…all lengths from long form to :05s.

Each project was approached with its goals, budget and other specs in mind. Concepts came from our team of creatives as well as input and collaboration from the University. In the majority of the videos, real ODU students, alumni, faculty and staff are used, making the content more impactful. 

GOAL / IDEATION

The goal of this project was student recruitment for specific degree programs, Sport Management, Park & Rec Management, and Tourism Hospitality Management . For authenticity and relatability, we wanted to highlight the diverse career opportunities the program offers and show  real students doing hands-on work. We filmed interviews with students and alumni to serve as authentic first person references for the program. We wanted to connect the degree program to the careers in the field of sport management.

PROJECT DETAILS

Inspired by student stories, their own words became the script. The creative team crafted tailored interview questions and chose unique locations that represented each students’ fields of interest or the alum’s work environment. We started a list of points to hit and created mood boards to guide the visual aesthetic and graphic treatments.

We produced multiple versions of longform videos for each of the select degree programs with :30 and :15 cutdowns for each longform video so they could use the content on multiple platforms.

ADDITIONAL VIDEOS

Videos were delivered for use as ads on broadcast and streaming tv and digital platforms. Select Videos were played on jumbo screens at the outdoor stadium during football and in the arena for basketball games.