Studio Center Welcomes Bruce Rader

as Vice President of Special Projects

Best Pic of BruceHall of Fame Broadcaster Joins the Company as a Content Creator and Community Liaison

Virginia Beach, VA. -  May 11, 2022.
Studio Center, a nationally acclaimed and award-winning firm specializing in content creation, distribution, and measurement, is proud to welcome celebrated broadcaster Bruce Rader as the company’s Vice President of Special Projects.

Rader, a broadcast legend in the Hampton Roads region for decades, recently retired after a 45-year television career with WAVY and WVBT where he served as the stations’ Sports Director and primary sports anchor.

A creative force in front of and behind the camera, Rader is not only a multi-award-winning broadcast journalist he is a renowned philanthropist who has helped raise millions of dollars for local and national charities.

In his new role as Studio Center’s Vice President of Special Projects, Rader will produce original content for the company and its clients across the country. He will also create branding and marketing campaigns to share the content through multiple platforms including television, radio, social and digital channels.

About his new position, Rader said, “I am honored to join the hundreds of talented professionals at Studio Center! Woody has created a world-renowned organization perfecting the definition of what today's media company is.  Demand for content continues to grow exponentially on an increasing number of platforms. There are so many wonderful stories out there and I can’t wait to tell them.”

William “Woody” Prettyman, Studio Center’s CEO commented, “Bruce is a Hall of Fame Talent literally and figuratively. He can write, direct, and produce amazing content! We are thrilled to add him to our talented crew.”

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