Tide Swim School Success Story

Tide Swim School Seeks to Drive Enrollment and Awareness

THE CHALLENGE

Tide Swim School wanted to increase enrollment across its swim lesson programs while building greater awareness of its adaptive swim offerings. The school also wanted to strengthen the connection between Tide Swim School and Tide Swimming, promote multiple lesson locations, and generate excitement around future growth and community events.

https://tideswimschool.com/

THE SOLUTION

We developed an integrated digital marketing strategy combining paid social advertising, organic social media content, website enhancements, and ongoing creative production. Campaigns highlighted seasonal registration opportunities, adaptive swim programs, swim safety, and instructor expertise. We also created a dedicated Adaptive Swim Program page and optimized key website content to better support enrollment efforts.

THE RESULTS

In the first seven months, the campaign delivered strong engagement across every channel.

Paid social generated more than 1.22 million impressions, 13,000+ clicks, and 7,700+ conversions, while organic content earned 1.58 million views and over 6,800 engagements.

Website traffic also surged, with 19,554 new users and a 139.7% increase in new visitors, helping Tide Swim School reach more families and drive interest in both traditional and adaptive swim programs.