Sail 250 VA Success Story

Sail250® Virginia was a part of the multi-city Sail250® America milestone event.

THE ASK

The Sail250® Virginia team had a website built by another agency and were not happy with the results. They experienced poor customer support, and the site was not built in a way to be fully optimized for visibility with search engine or LLM results.

Out of frustration, they called Studio Center.

In addition to an overhaul of the website, they tasked us with planning and placement of digital marketing campaigns to build excitement and encourage audience engagement and attendance.

https://sail250virginia.com/

THE WORK

WEBSITE

We transferred the existing website to our servers and refreshed the design. We fixed technical and on-site errors preventing the site from showing in search results and added features like a weekly/daily countdown clock.

YOUTUBE ADS

To build excitement for the event and encourage audience engagement, we ran a series of YouTube ads including :15 and :30 second sizzle reels and 1 minute promotional videos.

SOCIAL MEDIA MANAGEMENT

We created 3-4 social media posts per week across Facebook, Instagram, X, and TikTok utilizing static graphics as well as reels. Content included ship info., maritime trivia, event updates and merchandise sales.

PAID SOCIAL MEDIA ADS

90 Days out from the event, we began paid social ads with about 75% of posts being promoted.

"Our social media engagement was simply off the charts. Traffic to the Sail250Virginia.com website and digital engagement surged beyond projections. Share of voice stats showed Sail250® Virginia dominated regional conversation and generated significant national reach.”

Karen Scherberger
President and CEO of Sail250® Virginia

THE RESULTS

Increase in website appearance and ranking in organic search results.