VBPD Case Study
Virginia Beach Police Department Recruiting Website
THE ASK
The Virginia Beach Police Department needed a big refresh for their recruitment efforts. In addition to needing new concepts and strategies, they wanted a website with a modern look, engaging design, updated visuals highlighting daily operations and career opportunities. They also needed an easy-to-navigate layout for prospective recruits.
THE WORK
We designed a bold, modern website that strengthens the department’s brand identity through striking colors and dynamic visuals, helping attract a more diverse pool of candidates to Virginia Beach.
Digital marketing campaigns were launched targeting existing police officers looking to transition to a new community, current and former military, and college students preparing to join the workforce. Targeting was focused to both in-state and out-of-state candidates with creative emphasizing the benefits and perks of working for the Virginia Beach Police Department.
THE RESULTS
In less than three months, the brand new website surpassed the police department’s expectations. They’ve seen a significant increase in recruit applications. In addition to SEO tactics we also placed Google and Meta ads to help drive traffic to the new site.
Results in the first three months of the recruitment campaign:
63K
Users to the website
69K
SESSIONS
3.8M
Digital Ad Impressions
92.5K
Digital ad clicks
DIGITAL AD CAMPAIGN
