Old Dominion University, is Virginia's public doctoral research university with nearly 24,000 students, rigorous academics, an energetic residential community and initiatives that contribute $3.8 billion annually to Virginia's economy.

In 2022 Old Dominion University rebranded its online division to ODU Global with expanded reach and a dedicated faculty and staff.  ODU Global offers flexibility and accommodations to allow students who are busy moms, in the military or working full time to earn Bachelors, Masters or Doctoral degrees as well as multiple certifications.  

Since 2015, Studio Center been produced over 100 videos for Old Dominion University. Video types range from branding and specific degree programs to student profiles and testimonials, events and presentations to donor appreciation videos and more…all lengths from long form to :05s.

Each project was approached with its goals, budget and other specs in mind. Concepts came from our team of creatives as well as input and collaboration from the University. In the majority of the videos, real ODU students, alumni, faculty and staff are used, making the content more impactful. 

GOAL / IDEATION

The goal of this project was student recruitment for specific degree programs, Sport Management, Park & Rec Management, and Tourism Hospitality Management . For authenticity and relatability, we wanted to highlight the diverse career opportunities the program offers and show  real students doing hands-on work. We filmed interviews with students and alumni to serve as authentic first person references for the program. We wanted to connect the degree program to the careers in the field of sport management.

PROJECT DETAILS

Inspired by student stories, their own words became the script. The creative team crafted tailored interview questions and chose unique locations that represented each students’ fields of interest or the alum’s work environment. We started a list of points to hit and created mood boards to guide the visual aesthetic and graphic treatments.

We produced multiple versions of longform videos for each of the select degree programs with :30 and :15 cutdowns for each longform video so they could use the content on multiple platforms.

ADDITIONAL VIDEOS

Videos were delivered for use as ads on broadcast and streaming tv and digital platforms. Select Videos were played on jumbo screens at the outdoor stadium during football and in the arena for basketball games.

GOAL / IDEATION

In the last two years, we’ve produced multiple videos for ODU Global to highlight their many different kinds of students, programs, events and support. 

The personal stories of ODU Global’s graduates was the focus of a series that shared their journey and also promoted their degree program and completion. 

This project also included two event videos: Military Night & Drone Show to convey the school’s deep appreciation for its military students and a Commencement video to capture the special, in person event for these online students.

We See You  was created specifically for broadcast on ESPN as ODU Global's sports commercial. The creative motive was to break from the typical college sports spot. ODU Global wanted  to show that they offer higher education opportunities for everyone no matter their current life situation. We set out to create a video that would evoke emotion and stand out among other ESPN commercials.

PROJECT DETAILS

Students for the testimonial videos were chosen by University staff and faculty. We spoke with each of them prior to the filming to develop questions to help them share their stories and covering the school’s message.

For the We See You project, we developed a VO script and mood board to include realistic scenes in everyday life of a variety of people. The scenes were chosen to help people picture themselves as an ODU Global Student in addition to being a mom or working professional. Every location and shot contributes to the concept that a classroom can be found in everyday places. Education can be anywhere and ODU Global serves all ages, no matter where life has taken you.

Military Drone Show and Commencement were shot as live, planned, but unscripted action.