Mid Atlantic Dairy Queen Case Study

Studio Center focused on three things to increase charitable donations as well as usage and engagement of the DQ app and rewards program.

• Website Redesign - We redesigned the DQ website from the ground up, making key messages and promotions front and center on the home page.

• Digital Ads via Paid Social Media and YouTube - We created a series of bright, joyful, fun digital ads and videos featuring weekly rewards deals and promotions for youth sports, animal shelters, and the local children's hospital. The ads were delivered via a strategic mix of social media platforms and YouTube.

• Organic Social Media - In addition to product-promotional posts, we created content to highlight the many ways in which DQ is involved with their local community. Photos and videos we shot at local Dairy Queen locations enabled us to recognize some of DQ's management and staff and their dedication to serving their customers and local philanthropic efforts. The local, personable content has helped endear customers to Dairy Queen and set them apart from their competitors.