Anne Ferrell Tata Case Study

Anne Ferrell Tata Runs for the 99th district

THE ASK

In 2021, Anne Ferrell Tata decided to run for the Virginia House of Delegates 99th District. Before she could make an official announcement, she needed branding, her messaging, and her platform, to be ready. She came to Studio Center with a list of marketing needs.

Logo
Website
Videos
Social Media Content
Digital Campaign
Swag
Palm Cards
Business Cards
Branded event photo backdrop

THE Challenge

The broad scope of marketing materials needed for this campaign was matched only by the urgency – Everything had to be ideated, created, approved, produced, delivered with media placed, in TWO WEEKS’ time..

THE RESULTS

She won!

Multiple teams came together to deliver everything on her list and project managers made sure everything was completed on time and within budget. Our designers created a simple yet effective logo that would work across multiple platforms, and on any promotional materials including a step-n-repeat backdrop for appearances.

Our digital team developed and launched her website teamtata.org where constituents could learn about the issues driving her candidacy, donate funds and volunteer to help.

Our social media team curated various posts that included her stance on many topics as well as a link to learn more about platform. Our video team created a video content portraying Ms. Tata as a relatable candidate, “your neighbor”, giving constituents a glimpse into who she is.

Website

7 month period from launch to election

7.3K

Users to the website

30%

Website Traffic from social Media

33%

Website Traffic from Organic Search

Paid Social Media

2 month campaign

90.3K

Impressions

17.2K

Reach

3.0K

Clicks

New Facebook followers

1,027